Common Threads

For local lifestyle and artisan businesses

Let’s co-create stories your customers love to share.

Street art installations by local creatives on the high street in Launceston, Tasmania, commissioned by the city council to improve local business.

Stories your customers love to tell

Common Threads is a StoryLab for local lifestyle and artisan businesses.

We help you uncover and share the stories your customers already tell — the ones that keep them coming back, and make others want to do the same.

Whether you run a café, studio, bakery, roastery, gallery or small-batch brand, we work with you and your most loyal customers to create short documentary-style films that grow trust, connection, and word of mouth.

At the heart of every StoryLab is creative discovery — not just a film shoot.

We meet with you, and the people who matter most to your work, to discover meaningful stories and surface hidden gems. These conversations often spark new insights, offerings, or directions — and together we shape a fresh narrative that reflects who you are, and where you’re going.

What’s your story?

How a Common Threads StoryLab works:

  • We meet with you to understand your story, your values, and the people who support what you do.

  • We interview you and a few of your loyal customers — the kind who light up when they talk about your work.

  • We capture real-life moments at your store, stall, workshop, roastery or kitchen — whatever and wherever makes your brand feel alive.

  • We shape the footage into a beautifully crafted film — something your biggest fans will want to share, and future fans will be glad they found.

Ready to discuss your CCC StoryLab with Tim?

Why StoryLabs matter

In a world of polished marketing, we offer something different

— real stories, told by real people, about real experiences.

This kind of storytelling builds:

  • We connect with you & your customers

    A graphic of a group — a local lifestyle/artisan business owners chatting with their loyal customers.

  • We curate stories about why your work matters

    Graphic of two local artisan business owners sharing stories about their work

  • We create visibility & engagement, so you reach new customers

    A graphic of a local lifestyle/artisan business owners at a local market with increased customers after they hired Connect Curate Create to make a promotional video for them.

Ready to start your StoryLab?

We’d love to hear what you’re working on — and how we can help tell that story together.